Partnership:

Special K and Molly Baz

Description:
Molly Baz, the cookbook author whose billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, has followed up on that controversy with a new partnerhsip with W.K. Kellogg's. Baz became the first pregnant woman to appear on a cereal box, specifically Special K, in support of its ongoing campaign "Special for a Reason," with a goal of spotlighting "various inspiring individuals and sharing their stories." The campaign with Baz aims to "serve as a role model for the empowerment of expectant mothers nationwide." As part of "Special for a Reason," Kellogg's will donate $25,000 to nonprofit group United Way. The money is earmarked for the organization's Women United program that supports women and girls.
Partnership Opportunity:
Special K/CPG
Company:
WK Kellogg Co
Partner/Category:
Molly Baz /Publishing
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-06-12
Last Modified on:
2024-06-12
Companies Involved
Zion D
Zion D Sr. Director, Omni Marketing WK Kellogg Co
Beth B
Beth B Sr. Manager, Licensing and Partnerships WK Kellogg Co
Tuck

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