Molly Baz, the cookbook author whose billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, has followed up on that controversy with a new partnerhsip with W.K. Kellogg's. Baz became the first pregnant woman to appear on a cereal box, specifically Special K, in support of its ongoing campaign "Special for a Reason," with a goal of spotlighting "various inspiring individuals and sharing their stories." The campaign with Baz aims to "serve as a role model for the empowerment of expectant mothers nationwide."

As part of "Special for a Reason," Kellogg's will donate $25,000 to nonprofit group United Way. The money is earmarked for the organization's Women United program that supports women and girls.