Description:
WK Kellogg Co. and Just Born began a partnership in 2018 for an LTO licensing sku featuring Peeps Marshmallow Bunnies & Chicks. The limited edition cereal repeats yearly during Easter and is supported mainly through trade and digital activation.
Partnership Category:
CPG
Company:
Partner/Category:
Peeps /CPG
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Family
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2025-06-18
Last Modified on:
2025-07-30
Companies Involved
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co 
Zion D
Omni Marketing Lead
WK Kellogg Co
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