Partnership:

WONDER WOMAN 1984 and Xbox

Description:

Warner Pros. Pictures partnered with Microsoft Xbox to celebrate the theatrical release of WONDER WOMAN 1984.

The partnership consisted of Xbox creating and releasing a series of branded Xbox consoles inspired by the film. Microsoft produced three customized Xbox consoles that drew design elements from the armor and clothing of the female characters in WONDER WOMAN 1984.

There was a Golden Armor Xbox One X, a Lasso of Truth console and a Barbara Minerva console that was inspired by the film's villian.

Microsoft auctioned off the Golden Armor Xbox One X to benefit Together for Her, an initiative supporting victims of domestic violence during the pandemic. 

Partnership Opportunity:
WONDER WOMAN 1984/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Xbox /Gaming & Esports
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-12-04
Companies Involved
Tuck

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