Partnership:

Words with Friends and Amazon

Description:

Game developer Zynga partnered with Amazon Prime for a promotion centered around WORDS WITH FRIENDS.

The promotion consisted of Zynga offering exclusive in-game WORDS WITH FRIENDS content to the Amazon Prime membership program. As part of the partnership, Prime members received access to features like mystery boxes and tile styles in WORDS WITH FRIENDS. 

WORDS WITH FRIENDS displayed banner ads in-game that promoted the free exclusive content for Prime members who, in order to redeem this content, had only to login to their Amazon accounts.

Partnership Opportunity:
Words with Friends/Gaming & Esports
Partner/Category:
Amazon /Retail
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-04-29
Companies Involved
Tuck

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