Partnership:

WORLD OCEANS DAY and Parley for the Oceans

Description:

To celebrate World Oceans Day, and to support the movement to raise awareness for the beauty and fragility of the oceans, Stella McCartney teamed up for a long-term partnership with Parley for the Oceans to fight marine plastic pollution. Following the existing partnership with Parley through the “Adidas by Stella McCartney” collaboration, the fashion line pledged to replace any exisiting woven or recycled polyester with Parley materials in products including shoes, bags and outerwear.

Additionally, Stella McCartney designed a special limited-edition Falabella GO backpack made from recycled marine plastic in collaboration with Parley for the Oceans, with 100% of the proceeds going towards Sea Shepherd’s mission.
Partnership Opportunity:
WORLD OCEANS DAY/CPG
Company:
Stella McCartney
Partner/Category:
Parley for the Oceans /Non-Profit Organizations
Timing:
June 3rd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-12
Companies Involved
Stella McCartney
Tuck

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