WORLD OF TANKS and The Boys

Partnership:

Description:

Wargaming partnered with Amazon Studios to bring THE BOYS characters and skins to the WORLD OF TANKS universe.

THE BOYS tanks with exclusive 3D and 2D styles inspired by the franchise and they include numerous 'Easter eggs' for fans of the show

Main cast of the show transformed into tank crew members: THE BOYS group and The Seven group

Dedicated Prime Gaming packages were available for Prime Gaming members (Starlight and Queen Maeve characters and special 2D styles and medals inspired by them)

Partnership Opportunity:

WORLD OF TANKS/Gaming & Esports

Company:

Wargaming

Partner/Category:

The Boys /Streaming

Timing:

2022

Target:

Male
Adults 55+
Adults 45-54
Adults 35-44

Promotional Elements:

Branded Content
Other

Media Elements:

In-Game / In-App Integration
Online

Created On:

2022-10-03

Last Modified on:

2025-04-21

Companies Involved

Wargaming

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