Partnership:

WORLD OF TANKS and Arnold Schwarzenegger and Milla Jovovich

Description:

For the first time in history, Arnold Schwarzenegger and Milla Jovovich teamed up together on screen! In December 2022, the Hollywood celebrities guided players in Holiday Ops, across the World of Tanks’ franchise on PC, mobile and console. The festive season was sure to heat up in World of Tanks PC, World of Tanks Blitz and World of Tanks Modern Armor!

In the Holiday Ops cinematic trailer, Arnie and Milla undertook the most important mission yet – to save the holidays for Arthur and his son Mikey. Players joined them on a magical Holiday Express train that took them to the heart of the Holiday Village, in World of Tanks.

Tankers first encountered the blockbuster duo in the garage, where they were assigned challenges and quests. When players conquered these tasks, they received Arnie and Milla customization items like tank skins, themed emblems, inscriptions, decals and commanders. Milla and Arnold’s voiceovers were featured in World of Tanks PC and console.

The holiday events began on December 2, 2022 and ran through January 9, 2023. Each game’s version had their own set of dates and holiday offerings, custom fit to for that platform’s gameplay.

Partnership Opportunity:
WORLD OF TANKS/Gaming & Esports
Partner/Category:
Arnold Schwarzenegger and Milla Jovovich /
Timing:
December 2023
Target:
Male
Adults
Promotional Elements:
Collectible
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Online
Social Media
Created On:
2023-02-07
Last Modified on:
2023-02-09
Companies Involved
Yuliya A
Yuliya A Business Development and Partnerships Manager Wargaming
Tuck

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