Partnership:

WW (Weight Watchers) and Humana

Description:

Weight Watchers partnered with Humana to offer its weight management services as part of Humana's coverage under select employer-sponsored health plans.

The partnership between Weight Watchers and Humana brought its cost-efficient weight management programs into the healthcare space. The partnership with Humana moved Weight Watchers' healthcare initiative forward.

The partnership brought benefits to clients beginning in 2015 with 2016 demonstrating incremental revenue from the initiative.

Partnership Opportunity:
WW (Weight Watchers)/Health & Beauty
Company:
WW
Partner/Category:
Humana /Financial & Insurance
Timing:
2015
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Created On:
2021-01-07
Last Modified on:
2021-01-07
Companies Involved
WW
Tuck

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