Partnership:

WWE 2K14 and General Mills

Description:

WWE teamed up with General Mills to promote the video game WWE 2K14. Art from the video game appeared on Totino's packages across the United States. Consumers were also able to enter an online sweepstakes for a chance to win a variety of prizes including a trip to a WWE event, a meet-and-greet with a WWE Superstar, copies of the WWE 2K14 video game, and other WWE merchandise. WWE 2K14 released October 29, 2013 in North America. http://www.licensemag.com/license-global/general-mills-plans-wwe-promo

Partnership Opportunity:
WWE 2K14/
Company:
WWE (World Wrestling Entertainment)
Partner/Category:
General Mills /CPG
Timing:
October 4th Quarter 2013
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
WWE (World Wrestling Entertainment)
Tuck

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