Partnership:

WWE and Constellation Brands

Description:

WWE partnered with Constellation Brands Beer Division on WWE SummerSlam.

The partnership made Constellation's Victoria beer the Official Beer of SummerSlam. This partnership consisted of Victoria's sponsorship of SummerSlam as well as promotion through the event. This promotion included multi-media elements encompassing various events and touchpoints.

Partnership Opportunity:
WWE/Attractions
Partner/Category:
Constellation Brands /Beverages
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-15
Companies Involved
Tuck

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