Partnership:

WWE and DraftKings

Description:

WWE partnered with DraftKings on an exciting free-to-play gaming promotion for WWE fans.

The partnership consisted of WWE collaborating with DraftKings to make DraftKings the WWE's offical gaming partner. The partnership emphasized DraftKings' free-to-play offerings. 

To celebrate the partnership, DraftKings hosted an inaugural free-to-play contest at WWE's WrestleMania on April 10-11 at Raymond James Stadium in Tampa.

The partnership also included DraftKings additional gaming contests and digital promotions aimed at WWE fans. There was also significant in-game branding at WWE pay-per-views.


Partnership Opportunity:
WWE/Sports
Partner/Category:
DraftKings /Financial & Insurance
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-07
Last Modified on:
2021-04-07
Companies Involved
Tuck

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