Partnership:

WYLER’S LIGHT and Brookfield Properties | Build-A-Bear Workshop

Description:
The L.A. Office facilitated a year-end sampling program that introduced Wyler’s Light Singles to 500,000 consumers at Brookfield Properties mall locations and Build-A-Bear Workshop stores nationwide.

Consumers visiting the Santa Experience locations at Brookfield Properties malls and Build-A-Bear Workshop locations were given kitted samples of Wyler's Light drink sticks along with postcards driving them to a Facebook sweepstakes page where they could enter a weekly drawing during the 6 week period leading up to Christmas. Lucky winners received $500 Brookfield Properties-branded gift cards. In addition, Build-A-Bear visitors received a special offer along with the samples and sweepstakes information.

The promotion occurred prior to the New Year, when people commit to healthy lifestyle habits and resolutions.

Partnership Opportunity:
WYLER’S LIGHT/CPG
Company:
The Jel Sert Company
Partner/Category:
Brookfield Properties | Build-A-Bear Workshop /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Discount / Special Offer / Promo Code
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-11
Companies Involved
Build-A-Bear Workshop
Tuck

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