Partnership:

X-MEN: APOCALYPSE and Giant Snacks

Description:

To promote the release of X-MEN: APOCALYPSE, Giant Snacks and 20th Century Fox Films partnered for a multi-tiered program that centered around the "X-Men: Apocalypse Montreal Stunt Experience" sweepstakes. Fans of Giant Snacks and X-Men entered to win the grand prize of a trip to Montreal for a Hollywood-style stunt experience and a tour of the city featuring various filming locations, and 25 other prize winners won Giant Snack Pack Prizes. 

In addition to the sweepstakes, Giant Snacks sported X-Men characters on packaging for a limited time and offered a free bag of the limited-edition packaging to anyone who sent a picture of themselves dressed as their favorite X-Men character.  The program was heavily promoted via the Giant Snacks website and social media channels. 

Partnership Opportunity:
X-MEN: APOCALYPSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Giant Snacks /CPG
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Premiums / Giveaways
On Pack
Contest / Sweepstakes
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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