Partnership:

X-MEN: APOCALYPSE and Mars

Description:

20th Century Fox and Mars have announced a partnership supporting the theatrical release of X-MEN: APOCAYLPSE and the M&M'S brand.  The promotion will begin in the 2nd quarter of 2016.

M&M'S Brand plans to leverage the partnership with a full 360-degree campaign including retail displays and packaging; digital and out-of-home media; TV and in-cinema advertising; consumer promotions; public relations; and social media content. M&M'S World® and My M&M'S® also will support the partnership with themed merchandise and special blends of candy featuring icons from the film.

Partnership Opportunity:
X-MEN: APOCALYPSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Mars /CPG
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-05-31
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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