Partnership:

X-MEN: APOCALYPSE and Swatch

Description:

Swatch and 20th Century Fox Films partnered for X-MEN: APOCALYPSE. To promote the film, Swatch held a movie-themed contest. The grand prize was a limited-edition Magneto Helmet replica, official X-Men Swatch loop, a unixex Indexter watch and 2 movie passes. The exclusive Swatch loops, available in select stores, came in special X-MEN: APOCALYPSE packaging and were given with the purchase of one of nine Swatch watch styles. The watch manufacturer also took over the film's Snapchat account for the New York City premiere of the movie. 

Partnership Opportunity:
X-MEN: APOCALYPSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Swatch /Fashion
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-06-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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