Partnership:

X-MEN: DAYS OF FUTURE PAST and Hostess

Description:
Hostess and 20th Century Fox got together for a partnership celebrating X-MEN: DAYS OF FUTURE PAST. Fans had to look in specially marked X-MEN Hostess Twinkie and Cupcake packages for a special code, that when entered on the Hostess website, gave a select few fans a chance to win prizes. Instant winners won prizes like a X-MEN Gear Pack, a X-MEN Blu-Ray Collection and movie tickets. One lucky grand prize winner, though, won a trip for five days in an epic X-MEN adventure to Montreal.
Partnership Opportunity:
X-MEN: DAYS OF FUTURE PAST/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hostess /CPG
Timing:
May 2nd Quarter 2014
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-27
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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