Partnership:

X-MEN: DAYS OF FUTURE PAST and Hostess

Description:

20th Century Fox and Hostess partnered to celebrate the release of X-MEN: DAYS OF FUTURE PAST. For a limited time, X-Men fans could search for codes in the packaging of X-MEN: DAYS OF FUTURE PAST themed Twinkies and Cupcakes. Entering the code meant users were entered into a sweepstakes that gave one lucky grand prize winner a trip to Montreal for a jet boat ride, rock climbing lessons and a private flying trapeze lesson. Additionally, daily instant winners had a chance to win assorted X-MEN: DAYS OF FUTURE PAST swag like a Gear Pack, Blu-ray box sets, movie tickets, posters and Hostess snacks.

Partnership Opportunity:
X-MEN: DAYS OF FUTURE PAST/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hostess /CPG
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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