Partnership:

XBOX 360 and Ford

Description:
Microsoft Xbox partnered with Ford Mustang for the XBOX 360. The Mustang Customizer debuted on the gaming platform November 1, 2012 and featured capabilities not found on the desktop or mobile versions, like customization through voice and motion via Kinect, as well as gear for players` avatars. A contest gave those who download the app the chance to win 10,000 Microsoft Xbox points.

SOURCE: http://adage.com/article/creativity-pick-of-the-day/ford-s-mustang-customizer-xbox/238073/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

Partnership Opportunity:
XBOX 360/Television
Company:
tripleclix
Partner/Category:
Ford /Automotive
Timing:
November 4th Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-26
Companies Involved
Microsoft Xbox
Tuck

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