Partnership:

Xbox and Snapchat

Description:

Microsoft Xbox partnered with Snapchat to promote the release of the Xbox Series X gaming console.

The partnership consisted of Snapchat unveiling 12 co-branded augmented reality lenses promoting the Xbox release. The AR lenses were based on Xbox games such as "Halo Infinite," "Minecraft," "Destiny 2" and "Forza Motorsport. They could be accessed on Snapchat and the Snap Camera desktop platform.

Additionally, the partnership was supported with a Snap Camera Gaming Category Takeover for Xbox in which Xbox gamers could use the Snap Camera Lenses, either in a video-conference call or livestream.

Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Snapchat /App
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-27
Companies Involved
Microsoft Xbox
Tuck

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