Partnership:

XBOX and Waze

Description:

Microsoft Xbox and Waze partnered to promote the release of Xbox's Halo Infinite to the navigation app globally. Drivers around the world could access a brand-new Waze experience that allowed them to drive with vehicles and characters straight from the Halo universe.

Drivers could select their Halo-themed vehicle in-app and have their trip navigated by the Master Chief himself, and even select him as their Waze profile "Mood."

This partnership was the first ever video game-themed experience on Waze and was available worldwide in English, Spanish, French, and Portuguese.

Partnership Opportunity:
XBOX/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Waze /Tech
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
AR / VR
Media Elements:
Mobile
Online
Created On:
2021-08-19
Last Modified on:
2021-08-19
Companies Involved
Microsoft Xbox
Marcos W
Marcos W Director, Partnerships Microsoft Xbox
Tuck

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