Partnership:

Xbox One and Taco Bell

Description:
Xbox partnered with Taco Bell to give fans the chance to win limited-edition Xbox One X consoles each time they bought a $5 Double Chalupa Box, starting October 18 through November 21, 2018. The exclusive platinum-colored console came packaged with Taco Bell’s famous “ring” when powered on (exclusive to these limited-edition consoles), a new White Special Edition, Xbox Elite Wireless Controller and three months of Xbox Game Pass and Xbox Live Gold.

An Xbox One X was rewarded every 10 minutes throughout the promotion and delivered to fans 72 hours after being declared a winner. The game was open to residents of the United States 18 years or older. Entry codes were received either by purchasing the Taco Bell Double Chalupa box or by mailing in.

Partnership Opportunity:
Xbox One/Gaming & Esports
Company:
tripleclix
Partner/Category:
Taco Bell /Dining
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-25
Companies Involved
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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