Partnership:

Xbox Series X and Kellogg's

Description:

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion.

The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter for a chance to win an Xbox Series X.

To participate in the sweepstakes, fans simply had to buy one participating Kellogg's product which ranged from Frosted Flakes to Eggo and Pop-Tarts. After the purchase, they could go online and upload a picture of the receipt within 30 days of purchase.

Each entry had the chance to win an Xbox Series X console with one 6-month Xbox Game Pass Ultimate Trial as well as a 14-day Xbox Game Pass Ultimate Trial. 

The sweepstakes ran from 4/19/21 through 7/16/21 and was open to legal residents of US & DC aged 18 and up. 

Partnership Opportunity:
Xbox Series X/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-03
Last Modified on:
2021-07-13
Companies Involved
Microsoft Xbox
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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