Partnership:

Xbox Series X and Taco Bell

Description:

Microsoft Xbox partnered with Taco Bell to promote the release of the XBOX SERIES X gaming platform.

The partnership consisted of a giveaway in which Taco Bell customers had the exclusive chance to win the XBOX SERIES X console before it launched. Starting September 24, 2020, Taco Bell customers who bought any medium or large drink received an exclusive code that could be entered for a chance to win the XBOX SERIES X. There were up to 3 entries per day per participant.

Partnership Opportunity:
Xbox Series X/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Taco Bell /Dining
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Microsoft Xbox
Tuck

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