Partnership:

XChange and Nestle

Description:

To help Powerbar reach (and be relevant to) a younger demographic, DMI Music conceptualized a series of exclusive webisodes called THE XCHANGE in their partnership with Nestle.


The series highlighted conversations between musicians and athletes and featured dynamic situations and two-way conversations about excellence that attracted a web audience thirsty for content with soul. It included exclusive footage of the artists and athletes speaking intimately about their life, and what fuels them to keep going
The first two episodes feature Blake Lewis of American Idol fame paired with Ruben Najara, a professional skateboarder, and Iglu & Hartley paired with Colin Tucker, a professional snowboarder.


It Aired on Powerbar’s website, YouTube and at the Dew Tour. 

 

Partnership Opportunity:
XChange/Music
Company:
DMI Music
Partner/Category:
Nestle /CPG
Timing:
December 2009
Target:
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-27
Companies Involved
DMI Music
Tuck

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