Partnership:

Yankees and Postmates

Description:

The Yankees and Major League Baseball partnered with Postmates for a promotion allowing Yankees fans premium use of the app.

The partnership allowed New York Yankees fans to skip concession lines in their stadium by using Postmates to order food and drinks.

Customers in the Yankees' stadium would order their food through the app then receive a time and text notification when their food was ready. The service, called Postmates Live, was made available to Yankees fans in sections 113 and 116 of the Yankees' stadium before being expanded to more locations throughout the 2020 season.

Partnership Opportunity:
Yankees/Sports
Company:
Major League Baseball
Partner/Category:
Postmates /Logistics
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Product Demonstrations / Sampling
Other
Media Elements:
Other
Created On:
2020-11-30
Last Modified on:
2019-09-18
Companies Involved
Major League Baseball
Major League Baseball
Tuck

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