Partnership:

YOU DON'T MESS WITH THE ZOHAN and Sony Electronics

Description:
Sony Pictures Entertainment and Sony Electronics teamed up to promote the theatrical release of YOU DON'T MESS WITH THE ZOHAN. Sony Electronics created a standee that was designed with Sandler standing above an actual salon chair that people could sit in. The unit was equipped with Bluetooth technology that allowed people to download six exclusive voicetones featuring dialogue from the movie directly to their mobile devices. The standees were placed in 25 Regal Cinemas around the country during the release of YOU DON'T MESS WITH THE ZOHAN.
Partnership Opportunity:
YOU DON'T MESS WITH THE ZOHAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Sony Electronics /Tech
Timing:
June 2nd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Sony Pictures Entertainment
Tuck

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