Partnership:

Yu-Gi-Oh!: The Dark Side of Dimensions and Six Flags

Description:

4K Media Inc. and Six Flags Entertainment Corporation partnered in support of the U.S. theatrical release of YU-GI-OH!: THE DARK SIDE OF DIMENSIONS. During Six Flags’ annual Holiday in the Park festival, visitors were able to view a preview of the film, which aired on the Six Flags TV network that broadcasted throughout parks in New Jersey, Washington, D.C., Georgia, Missouri, Texas, and California. Volunteers also demonstrated how to play the YU-GI-OH! Trading Card Game in the parks from December 10 – December 11, 2016 and December 17 – December 18, 2016. The demonstrations were designed to engage new fans as well as remind current fans of the U.S. release.

Partnership Opportunity:
Yu-Gi-Oh!: The Dark Side of Dimensions/Theatrical
Company:
Konami Cross Media – NY
Partner/Category:
Six Flags /Attractions
Timing:
December 4th Quarter 2016
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-11-15
Companies Involved
Jennifer C
Jennifer C SVP, Licensing & Marketing Konami Cross Media – NY
Michelle R
Michelle R Marketing Clerk Company Pending
Tuck

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