Partnership:

Z: THE BEGINNING OF EVERYTHING and Drybar

Description:

Amazon and Drybar teamed up to commemorate the release of Z: THE BEGINNING OF EVERYTHING with free blowout services. For a limited time, Drybar in Tribeca offered complimentary “Zelda” services, an update of Drybar’s signature “Cosmo” styling with a ‘20s-inspired twist.

Additionally, all New York and Los Angeles Drybar locations streamed the first two episodes of Z: THE BEGINNING OF EVERYTHING during #ZTakeover parties. Festivities also included retro decorations, champagne cocktails and a photo booth that let customers model their Zelda hairstyle for a magazine cover template.

Partnership Opportunity:
Z: THE BEGINNING OF EVERYTHING/Television
Company:
Amazon Studios
Partner/Category:
Drybar /Health & Beauty
Timing:
February 1st Quarter 2017
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Branded Content
Event / Activation / Experiential
POP Display / End Cap / Shelf-Talker
Other
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2017-02-23
Companies Involved
Amazon Studios
Tuck

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