Partnership:

Zack Snyder's Justice League and Scener

Description:

HBO Max partnered with online watch party platform Scener on a promotion celebrating the release of HBO Original ZACK SNYDER'S JUSTICE LEAGUE. 

The partnership consisted of HBO Max collaborating with Scener for a JUSTICE LEAGUE watch party with the director himself, Zack Snyder. The watch party took place March 18, 2021 on Scener with fans encouraged to follow along across social media using the hashtag #SnyderCutWatchParty.

The virtual watch party was an online event in which JUSTICE LEAGUE fans could engage in a Q+A with Zack Snyder and then watch the film with Snyder along with several celebrity guests.

Partnership Opportunity:
Zack Snyder's Justice League/Streaming
Partner/Category:
Scener /Online
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2021-03-19
Last Modified on:
2021-04-19
Companies Involved
Tuck

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