Partnership:

ZOOLANDER 2 and Cîroc

Description:

Paramount Pictures and Cîroc Vodka partnered to celebrate the theatrical release of ZOOLANDER 2 with a limited edition 'Derek Zoolander Blue Steel' bottle designed in collaboration with fashion photographer Mario Testino. The promotion consisted of advertisements and a promo video directed by Mario Testino featuring Derek Zoolander posing with the bottle of Cîroc and a group of models. The videos and pictures were posted on social media.

Partnership Opportunity:
ZOOLANDER 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Cîroc /Beverages
Timing:
January 1st Quarter 2016
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-02-19
Companies Involved
Tuck

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