Partnership:

ZOOLANDER 2 and Fiat

Description:

Paramount Pictures and Fiat partnered to celebrate one of pop culture's favorite character's return to the big screen in ZOOLANDER 2.  The campaign featured a 60-second promotional TV spot that premiered during the 2016 Global Globes.  The spot, which features Zoolander hamming it up for traffic cameras, was written and performed by Ben Stiller himself and was directed by ZOOLANDER 2 helmsman Jeff Mann. 

A 30-second cut of the spot ran throughout January up until the film's February 12 release date and Fiat vehicles were also seen in the film itself. 

Partnership Opportunity:
ZOOLANDER 2 /Theatrical
Company:
Paramount Pictures
Partner/Category:
Fiat /Automotive
Timing:
January 1st Quarter 2016
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Other
Media Elements:
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-01-06
Companies Involved
Tuck

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