Partnership:

ZOOLANDER 2 and Mattel

Description:

Paramount Pictures and Mattel partnered to celebrate the theatrical release of ZOOLANDER 2 with a Zoolander Instagram takeover. For a week, @BarbieStyle—the official Barbie Instagram, account that recently exploded in popularity—featured new playmates: Derek Zoolander and fellow cast members. In the posts, Zoolander helped Barbie pick out handbags, discover her inner Blue Steel, and challenged Ken to a "walk-off. Hansel, played by Owen Wilson, Penelope Cruz's Valentina and Kristen Wiig’s Alexanya Atoz also made cameos.

Partnership Opportunity:
ZOOLANDER 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Mattel /Toys
Timing:
February 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-02-29
Companies Involved
Tuck

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