Partnership:

ZOOLANDER 2 and Samsung

Description:

Paramount Pictures and Samsung partnered to celebrate the theatrical release of the film ZOOLANDER 2. Participants that purchased a Samsung Galaxy S6, Samsung Galaxy S6 edge, or sent a postcard with their contact information between January 15, 2016 and January 30, 2016 were entered to win a trip to New York City to walk the ZOOLANDER 2 red carpet. The winner also received a $500 prepaid gift card, and the opportunity to be Entertainment Tonight official fan correspondent. Four more winners received a $200 Samsung.com rewards eCertificates. The giveaway was promoted with posters showing the characters Zoolander and Hansel taking selfies on their Samsung Galaxy cellphones.

The partnership had a great live, interactive celebration, too. In anticipation of the movie's release, Samsung presented the "Zoolander School of Modeling” display at Caruso Affiliated’s The Grove property in Los Angeles February 11 – 15, 2016. Using the Galaxy s6 smart phone, guests experienced the “Blue Steel Selfie”, a model walk-off with Derek Zoolander and Samsung’s Elite Model Lingo. The interactive modeling experience was on display throughout the weekend after the film’s release, and guests who completed all three modeling school stations were deemed “ridiculously good looking” and received a special Zoolander 2 backpack, selfie stick + more.

Partnership Opportunity:
ZOOLANDER 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Samsung /
Timing:
January 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Contest / Sweepstakes
Media Elements:
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2016-02-22
Companies Involved
Tuck

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