Partnership:

Zootopia 2 and Del Monte

Description:
Del Monte, a global leader in fresh and fresh-cut fruit and vegetables, is teaming up with Disney’s “Zootopia 2” to launch a 360-degree campaign celebrating the release of the film, which comes out November 26, featuring the comeback duo of Judy Hopps (voiced by Ginnifer Goodwin) and Nick Wilde (voiced by Jason Bateman). Fresh Del Monte is bringing the vibrant world of “Zootopia 2” to produce aisles with over 500 million co-branded pineapple tags and banana stickers in stores across all participating regions to encourage healthy habits and family adventure. In addition to in-store activations, the campaign will include interactive, Zootopia-inspired digital promotions, social media content that features fun, family-friendly recipes and a sweepstakes offering families the chance to win a five-night trip to Dubai.

“We’re thrilled to collaborate with Disney to bring the world of ‘Zootopia 2’ to life in grocery stores around the world,” said Danny Dumas, Senior Vice President of Sales, Marketing & Product Management for Fresh Del Monte in North America. “By bridging the best of entertainment with our innovative retail strategy, we’re creating meaningful, memorable experiences that put fresh fruit at the forefront and inspire healthier habits for families—setting a new standard for cross-category collaboration."

Fresh Del Monte is encouraging families to take on an adventure of their own through consumer promotions including:

  • Co-branded Packaging: Del Monte bananas, Del Monte Gold® Pineapples, and Honeyglow® Pineapples now feature “Zootopia 2” characters on stickers and hangtags, available in-store and online through December 31, 2025.

  • Dubai Sweepstakes: Adults can scan the QR code on co-branded fruit or visit freshdelmontefun.com to enter for a chance to win* a five-night family trip to Dubai, including, subject to availability, visits to Global Village Entertainment Complex, the world’s largest flower garden, an ice bar, and more.

  • Interactive Content: Explore fresh recipes and enter exclusive giveaways like movie ticket rewards to see “Zootopia 2” in theaters on Instagram.


For more information about Fresh Del Monte, participating regions and to enter the sweepstakes visit freshdelmontefun.com or follow along on Instagram.

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S./D.C. and Canada, age 18+. Void outside the 50 U.S./D.C., Canada and where prohibited. Sweepstakes starts at 12:00:01 AM ET on 10/01/25; ends at 11:59:59 PM ET on 12/31/25. Total ARV of all prizes: $11,880 USD. Odds of winning will depend on the number of eligible entries received. For full Terms & Conditions click here and for the Official Rules, visit freshdelmontefun.com.

 
Partnership Opportunity:
Zootopia 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Del Monte /CPG
Timing:
November 4th Quarter 2025
Target:
Male
Female
Family
Adults
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Banner Ads
Email
Mobile
Online
Social Media
Sponsorship
Created On:
2025-12-01
Last Modified on:
2025-12-01
Companies Involved
Del Monte
Del Monte
Tuck

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