Partnership:

ZOOTOPIA and Subway

Description:

Walt Disney Studios and Subway continued their long standing partnership in Q1 of 2016 to promote the theatrical release of ZOOTOPIA.  The program included one of six ZOOTOPIA decal sets featuring characters from the movie that went with each SUBWAY FRESH FIT FOR KIDS® Meals.  Outside of the store, kids and parents alike could explore healthy menu options from Subway as well as play ZOOTOPIA puzzle games on the Subway Kids website.   

The partnership was promoted in-store with signage and pop-up displays, as well as on the Subway website.  Also supporting the program was a :30 second TV spot featured on various children's networks.

Partnership Opportunity:
ZOOTOPIA/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway /Dining
Timing:
February 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Window Clings / Banners / Decals
Media Elements:
Online
Signage
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-03-07
Companies Involved
Tuck

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