Partnership:

ZOOTOPIA and Yoplait’s GoGurt

Description:

Yoplait’s GoGurt teamed up with Walt Disney Studios for the theatrical release of ZOOTOPIA with film-inspired packaging and a TV spot. For a limited time, GoGurt featured animal facts on its packaging to commemorate ZOOTOPIA. In the TV spot, a boy reads a fact off his GoGurt about sloths being the slowest mammals on Earth to his friend. Upon hearing this, the friend reached over—very slowly—in a failed attempt to snatch the boy's GoGurt.

Partnership Opportunity:
ZOOTOPIA/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Yoplait’s GoGurt /CPG
Timing:
March 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-05-02
Companies Involved
Tuck

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