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Nicole S.

SVP, Global Partnerships and Product Integration
Lionsgate

Lionsgate
Corporate Member
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Business Category:

Entertainment/Theatrical

Location

California

Work Phone

310.255.4928

Bio

Nicole Sedita is Senior Vice President, Global Partnerships, Product Integration + Consumer Products for Lionsgate Entertainment. Ms. Sedita oversees the development and activity of strategic promotional partnerships + integration and licensing for the studio's Theatrical, TV and catalog properties. Ms. Sedita joined the studio in September 2019 where she is responsible for negotiating & overseeing brand marketing opportunites on franchises such as John Wick + Hunger Games. Prior to Lionsgate, Ms Sedita spent 13 years at Warner Bros overseeing partnerships on films such as: Tomb Raider, Batman vs. Superman, Dunkirk, Justice League + Wonder Woman. Before joining Warner Bros., Ms. Sedita spent over six years at Miramax Film Corp. in the Worldwide Promotions group where she was responsible for promotions, product placement, and sponsorship initiatives for the studio's theatrical and home video releases. Ms. Sedita began her career at Marketing Mix, an event marketing and promotions agency after graduating from Colorado State University.

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Responsibilities

Nicole Sedita is responsible for developing and overseeing promotional strategies for Warner Bros. theatrical releases globally. Nicole is currently heading up initiatives for upcoming films including:, Crazy Rich Asians , Aquaman, Wonder Woman 2 and Shazam.

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Partnerships (showing 1 of 1)

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