Description

The 2024 United Way Benefit for Hurricane Relief will air on CBS, Country Music Television (CMT) and simulcast on November 2nd from 8 pm – 9 pm ET, reaching millions of viewers nationwide. This concert will benefit thousands of people in hundreds of communities affected by the recent devastating Hurricanes Helene and Milton.

This one-hour prime-time benefit will feature leading musicians and celebrities, and stories of resilience and courage from affected communities, raising essential funds for United Way’s hurricane response, recovery, and ongoing relief efforts. It will be broadcast on CBS and CMT during prime time, with additional streaming on CBS+ and Paramount+. Celebrities confirmed to appear and/or perform include Wynonna Judd, Clay Aiken, Mickey Guyton, Brittany Spencer, Tyler Hubbard, Blake Shelton, Kelsea Ballerini, Cedric the Entertainer, Ciara and Russell Wilson, Cody Alan, Stephen Colbert, and Backstreet Boys and Taye Diggs. Several other exciting asks that are still yet to be confirmed, and we will send updates as we get them. Taping for this concert will occur on October 28th in Nashville, TN.

Why Partner on This Opportunity?

• Audience Reach: CBS and CMT together reach 10-12 million viewers.
• Impressions: Estimated 30 million impressions from live, replayed, and digital streams.
• Impactful Cause: Support hurricane relief efforts and showcase your company’s social
  responsibility and community commitment.
• Extensive Reach: Multi-platform presence with exposure on TV, web, and social media.

Presenting Sponsor  (1) – $1,500,000

• Exclusive Branding: “Presented By” recognition in all promotions and on-air segments.
• Prime Logo Placement: Prominent logo display throughout the concert.
• On-Air Mentions: Verbal mentions from hosts and artists.
• Ad Spot Premium: Eight (8) 30-second ad spots

Lead Sponsors (3) – $375,000

• Shared Branding: Logo placement in shared promotions and on-screen visuals.
• On-Air Mentions: Verbal acknowledgments throughout the concert.
• Ad Time: Six (6) 30-second commercial spots

Together with partners and supporters, they are tapping their experience, network, and local relationships to help communities rise up stronger than ever. Funds raised will support United Way’s disaster programs, including hurricane relief for people, families and communities where they’re needed most. United Ways on the ground are working across sectors to assess the critical needs and mobilize resources to help those in need. In the wake of the destruction of Hurricanes Helene and Milton, lives have been lost, entire towns have been submerged, and homes and businesses destroyed. In more than 250 communities across the Southeast, United Ways are harnessing collective action, leading disaster relief work, and delivering resources and supplies to people and families who have lost everything. With a mission focused on mobilizing the caring power of communities to advance the common good, we’re committed to the long-term recovery of these impacted communities.

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