Opportunity:

BABY GENIUS

Type:
Entertainment Toys
US Release Date:
Evergreen
Target:
Male
Female
Preschool
Family

Description

The first three years of life are a period of incredible growth in all areas of a baby’s development.

Baby Genius® has been entertaining and engaging kids for over 10 years with its catalogue of music, videos and toys. The all new Baby Genius® features a fresh new look, new entertainment, and a line of smart, meaningful products for infants and toddlers that encourages their natural development.

We have partnered with Stanford University Professor Emeritus Don Roberts, who has spent his career studying communication theory and the impact of media on children, to develop the Baby Genius® Learn & Grow program, a new approach to infant and toddler products that is aligned with and encourage a child’s natural growth.

Created On:
2017-05-26
Last Modified on:
2017-08-22

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