US Marketer:
Mattel
Type:
Entertainment/Toys
US Release Date:
Current
Target:
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Description
A global icon since 1959, Barbie inspires the limitless potential in every girl!
Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
Partnerships
Created On:
2021-02-22
Last Modified on:
2026-05-01
Website and Social Media
Connect With This Opportunity
Ask us about:
Marketing Partnerships, Licensing
People Involved (2)
Mariia S
Associate Marketing Manager
Mattel 
Alex G
Sr Manager Partnerships & Strategic Alliances
Mattel
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