Description

Bluey continues to build global momentum, championing fun, friendships, and play through playdates. The show won a 2025 International EMMY Award, and Bluey’s World was named one of Time Magazine’s “World’s Greatest Places 2025.” The Bluey YouTube channel sits in the top 1% globally for subscribers, and Bluey Music has reached 1.1 billion global audio streams. The franchise has sold 44 million books worldwide, and the Lego Bluey game is the #1 kids app in 117 countries.

On air, Bluey is the #1 children’s programme on ABC in Australia, #1 on Disney Junior in the US, #1 on CBeebies and Disney+ in the UK, and a top kids show across multiple regions.

Licensing is strong too: #2 preschool toys character property in the US and UK (2024), #2 license in the ITPS category in Australia (2025), and top-5 rankings in France, Spain, and Germany. The brand is distributed and marketed by Disney, with content streaming on Disney+.

Content output is ramping up in 2026, with 50 pieces of new content releasing on Disney+, Disney Channel, and Disney Jr, over 100 new pieces coming to YouTube, and 2 new game launches globally.

The first-ever Bluey movie is coming 2027, written and directed by Joe Brumm, hitting cinemas August 6.

This is an ongoing property with no firm release date beyond the confirmed 2027 movie. Key 2026 tentpole moments include a global launch in April, Bluey Global Day in August, and a Holiday Playdates activation launching Q4 2026.