Opportunity:

BORDERLANDS

US Marketer:

Lionsgate

Type:
Entertainment Theatrical
US Release Date:
9 August 2024
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults

Description

Based on the best-selling videogame series–Borderlands follows an infamous outlaw with a mysterious past named Lilith, who reluctantly returns to her home planet of Pandora to find the daughter of the universe’s most powerful S.O.B. She forms an alliance with Roland, a former mercenary desperate for redemption; Tannis, a scientist with a tenuous grip on sanity; Tiny Tina, a feral pre-teen demolitionist; Krieg, Tina’s musclebound & rhetorically-challenged protector; and Claptrap, a persistently wiseass robot. Together, this unlikely group of heroes must battle alien monsters & dangerous bandits to find the missing girl.

Additional Comments

BORDERLANDS Franchise Facts:

  • BORDERLANDS 1, 2, & 3 have sold over 60M copies – ranked #1 in sales against competitors
  • BORDERLANDS acquires 1M monthly users since 2012
  • The hashtag BORDERLANDS (#borderlands) continues to trend on Tik Tok with 131M impressions
Created On:
2022-01-27
Last Modified on:
2024-03-28

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People Involved (1)
Colette H
Colette H Executive Director of Global Partnerships and Product Integration Lionsgate
Tuck

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