Opportunity:

Cause Marketing and Point-of-Sale

US Marketer:

Trust for Public Land

Type:
Non-Profit Non-Profit Organizations
US Release Date:
Current
Target:

Description

Did you know that in the United States, 100 million people—including 28 million children—don’t have access to a park within a 10-minute walk from home? 

At Trust for Public Land (TPL), we’re working to fix that. For 50 years, we’ve been committed to creating more places that bring us outside—parks, trails, playgrounds and public lands—and making them available and welcoming to everyone, everywhere. We put communities first by investing in their visions to ensure equitable access to nature’s healing power. Our work improves people’s health, nurtures their joy, and strengthens their connection to the outdoors and one another.  

Since 1972, TPL has protected more than 4 million acres of public land, created more than 5,364 parks, trails, schoolyards, and iconic outdoor places, raised $93 billion in public funding for parks and public lands, and connected nearly 9.4 million people to the outdoors. 

We’re looking to build partnerships with brands who believe in our mission and want to engage their employees, customers, and fans to show up and activate around a shared belief that access to the outdoors is a fundamental human need and essential to our health and well-being. 

A brand partnership with Trust for Public Land is a wonderful opportunity to raise awareness about the issues and causes your company is committed to while building customer loyalty by supporting a trusted cause. Together we can customize an approach that helps your organization reach your goals.

Additional Comments

Campaign opportunities can include: 

  • Cause marketing 
  • Point-of-sale activation (round-up/PIN pad donations, etc.) 
  • Commercial co-venture (portion of sales, etc.)
  • Licensing
  • Donation match partner
  • Employee giving campaigns
  • Employee volunteerism
  • Content marketing (action-driven social media campaigns, etc.) 

 

With every partnership, we’re able to connect more people to the outdoors. We have a 50-year track record of national leadership and local impact, community-based pride, and many unifying and positive stories to share. 

If this sounds like something your organization would be interested in, let’s talk! I can be reached at [email protected]

Created On:
2023-08-25
Last Modified on:
2024-01-18

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