Description

The American Cancer Society (ACS) is building innovative and mutually beneficial partnerships with national restaurant, retail, grocery, fitness, lifestyle and consumer brands that engage both employees and customers in the fight against cancer.

A cause marketing or point-of-sale campaign is a great opportunity to build brand awareness and customer loyalty by supporting a cause that means so much to so many. Optional campaign opportunities include:

• Cause Marketing
• Round-Up
• Pin Pad Donation
• Scannables / Pin-up Cards
• Coin Collection

A Point-of-Sale campaign can be easily tailored to your company’s business processes and/or preferences, can run at any time of the year, and can be in support of a specific type of cancer or ACS program. Our main goal is to listen to every company’s individual needs so that we can create a customized partnership that brings your business value and results. Better yet, a Point-of-Sale campaign is little to no cost to your company budget, is scalable for companies of all sizes and industries, and provides the opportunity for you provide more meaningful engagement with your customers.

The American Cancer Society provides partners with unparalled reach and depth over any other cancer fighting organization. With over $5 Billion invested in research, 9 million free rides to treatment provided for cancer patients, 915 thousand no or low cost screenings provided, and 3.5 million cancer deaths averted since 1991, we apply new discoveries and services that make a difference across all cancers…and impacts 55 million total lives each year. And counting!

Based on our 2021 Corporate Partnership Survey, 45% of consumers are more likely to purchase a product if the brand partners with our organization, 45% have a more favorable impression of a product when paired with the ACS logo, and 47% are more likely to add a dollar amount or round up their purchase at checkout if a company is supporting ACS. Additionally, partnering with us means you will receive the best class partner support including:

• Dedicated, experienced American Cancer Soicety partnership staff
• Hand-in-hand leadership through the activation plan and program execution
• Customizable, turnkey resources to activate employees and customers
• Stewardship and impact measurement 

Every partnership helps us get one step closer to ending cancer as we know it, for everyone. Check out some highlights of a few successful cause marketing and point-of-sale partnerships, and how a partnership with ACS can benefit your business, in the images above.

For more information, interest or questions please contact: steven.stocks@cancer.org, becca.mcmillan@cancer.org, or devon.herlihy@cancer.org.