Opportunity:

Christmas Season Opportunities

US Marketer:

Caruso

Type:
Entertainment Attractions
US Release Date:
November Annual
Target:
Male
Female
Family
Adults

Description

Caruso presents two holiday opportunities at their signature properties in the Los Angeles area.

The Grove – The spectacular, star-studded Christmas tree lighting show is the city’s catalyst for the season. Once the 100-foot tree is illuminated, The Grove sparkles all season long with unsurpassed decorations, costumed characters, musical entertainment for kids and twice-nightly snowfall. The Grove truly brings the spirit of the North Pole to Southern California like no place else in the city of angels. The show and ongoing seasonal festivities present customizable, branded opportunities and sponsorships to connect with Caruso guests throughout the season.

The Americana at Brand – The annual Christmas tree lighting show is the city’s catalyst for the season. Once the 100-foot tree is illuminated, The Americana at Brand sparkles all season long with unsurpassed decorations, costumed characters, musical entertainment for kids and twice-nightly snowfall. The Americana at Brand truly brings the spirit of the North Pole to Southern California like no place else in the city of angels. The show and season-long festivities present customizable, branded opportunities and sponsorships to connect with Caruso guests throughout the holiday.

Additional Comments

At The Grove in the past three years alone, Seth MacFarlane, In Real Life, Jordin Sparks, Meghan Trainor, Jordan Fisher, Katharine McPhee, Leah Michele, Agnez Mo, Derek Hough, Ruben Studdard, Rachel Platten, and the professionals from “Dancing with the Stars” have performed to standing-room only crowds and more than 250 VIP guests. The live show culminates in the heralded arrival of Santa, a dramatic fireworks display, the ceremonial first snowfall – and of course, the lighting of the magnificent, 100-foot tall Christmas tree. PRESENTED BY CITI FOR EIGHT CONSECUTIVE YEARS, THE SHOW IS OPEN TO 3-5 SPONSORS.

At The Americana at Brand the community comes together each year to celebrate the start of the season. The past three years alone have featured “The Band of Merrymakers,” combining the talents of Mark McGrath, Natasha Bedingfield, Sam Hollander and others, fan favorites from “So You Think You Can Dance” and vocal talents from “The Voice.” The standing-room only show culminates in the heralded arrival of Santa, a dramatic fireworks display, the ceremonial first snowfall – and of course, the lighting of the magnificent, 100-foot tall Christmas tree.

Created On:
2018-08-27
Last Modified on:
2019-04-18
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