Opportunity:

Coaches vs. Cancer – Be a Game Changer

Type:
Non-Profit Non-Profit Organizations
US Release Date:
2023
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults

Description

For over 25 years, the Coaches vs. Cancer program, in collaboration with the National Association of Basketball Coaches, has united coaches and fans nationwide to help the American Cancer Society defeat a common enemy – cancer.

The “Be A Gamer Changer” campaign partners with popular retail brands, including Outback Steakhouse, to support Coaches vs. Cancer through a customized point-of-sale campaign where a “customers change can be a game changer”. Active and retired legendary college basketball coaches also support the campaign.

Retailers participate through both in-store and online promotion and encourage customers to support the American Cancer Society and Coaches vs. Cancer by donating at register or online checkout, or by donating or rounding up their bill.

The American Cancer Society is looking for partners interested in participating for our 2023-2024 campaigns.

For more information, interest or questions please contact: [email protected] or [email protected].  

Created On:
2022-03-02
Last Modified on:
2023-01-30
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