Description

Cause Marketing
Invite customers to support your commitment to ending Alzheimer’s. Whether it be percentage of product sales or donations at checkout, cause marketing provides an easy way to build brand loyalty and enhance corporate reputation, while raising awareness and funding to advance the Association’s mission.

Visit the mission marketplace to see our curated selection of gifts with a portion of proceeds supporting the Alzheimer’s Association.

Content Licensing
The Alzheimer’s Association offers companies the opportunity to license developed content and materials for use across a range of communication channels. We can work with you to create co-branded resources for employees, customers and subscribers to generate awareness.

Start the conversation today about how your brand can make a meaningful impact while engaging employees, customers and communities through a national partnership with the Alzheimer’s Association: CorporateInitiatives@alz.org.

Additional Comments

THE CASE FOR PURPOSE PARTNERSHIPS 

Employees who donate time and money experience lower turnover rates than those who did not participate in workplace giving.
Benevity Engagement Study (2017)

• 87% Believe there is a correlation between purpose and reputation
• 91% Employees say purpose makes them feel they're in the right place
• 84% Would be more inclined to donate if the company matched donations
• 96% Consumers feel neutral or more positive about the retailer after donating at point of sale.
• 71% Customers would purchase from a purpose-driven company over the alternative when cost and quality are equal.
• 74% Feel more positive or neutral about being asked to donate at checkout
• 6x Consumers are six times more likely to purchase products from a brand with a strong purpose