Opportunity:

DELILAH

US Marketer:

Premiere Networks

Type:
Brand Music
US Release Date:
Current
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults

Description

The top-rated show features Delilah’s distinctive blend of story-telling, sympathetic listening and encouragement – all scored with adult contemporary music. Often referred to as the “Oprah of Radio,” Delilah attracts millions of listeners on more than 150 radio stations, making her the most-listened-to woman on radio in the U.S.

Delilah says her show is a “safety zone where listeners take off their armor, slip into a ‘Mr. Rogers’ cardigan, sit around the electronic hearth and share their secrets.” She adds that her audience is “just like me and the two women working on the show, who were once listeners. We are single parents who work hard to strike a balance between family and work life. We also enjoy our friendships and remember to laugh as much as possible.”

Additional Comments

DELILAH REACHES 4.6 MILLION LISTENERS EACH WEEK.

On Air
MF7p12a (5 hours)
Day Specific
Dominant Format: AC/Adult Hits
134 Affiliates
91.6% US Coverage
Weekly Reach (A25-54): 2.3 million
44% Male/56% Female (Based on A25-54)
ONLINE
Delilah.com Page Views: 40,000
Affiliate network also available
Social
Twitter followers: 0
Facebook likes: 1,462,000

Sources: On-air: Nielsen: Fall 2016 ; Digital: Facebook.com: June 2017; Twitter.com: June 2017; Omniture.com: June 2017

Created On:
2017-04-04
Last Modified on:
2021-08-16

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