Opportunity:

¡DORA!

Type:
Entertainment Television
US Release Date:
2024
Target:
Male
Female
Preschool
Family

Description

Grab your backpacks! Dora’s back, as you’ve never seen her before – with rich new visuals and bigger-than-ever challenges launching globally in 2024!

The adventures continue with the world’s greatest explorer! Dora invites preschoolers to journey with her through a magical rainforest, as she overcomes obstacles, helps friends, stops that sneaky fox, Swiper, and introduces preschoolers to a second language. ¡Vámonos!

Additional Comments

  • Target Audience: Kids 2-5
    • 2 in 3 kids 2-5 around the globe are aware of Dora (of those aware, 75% like it)
  • Categories:
    • Toy
    • Apparel
    • Accessories
    • Home
    • CPG
    • Arts & crafts
    • Seasonal
  • What parents & Kids love about Dora:
    • Global icon with universal appeal
    • Source of diversity & positive representation
    • Kids love that Dore looks “just like me!”
    • Gives kids a head start on language learning
  • What’s new?
    • Format Story: each episode consists of two 11-minute carts (52 carts total)
    • Music: contemporary sound that both preschoolers and parents will enjoy
    • Curriculum: immersive language and rich exposure to multicultural background
    • Characters: secondary characters will get an upgrade and have more depth
Created On:
2023-03-29
Last Modified on:
2023-03-29
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