Description

With over 175 million sold worldwide, Etch A Sketch is the original drawing toy that offers a challenging, yet magical experience for every artist.

Etch A Sketch is one of the most iconic and recognizable brands in modern history. Synonymous with creativity and artistry, you can find Etch anywhere – from children practicing at home, to a vibrant community of accomplished artists creating unique pieces.

Additional Comments

Brand

• 93% awareness with adults 35+
• Target Demo: Kids 4-8 / Adults 25+
• Top Retailers: Walmart, Amazon, Target
• Products: Classic, Freestyle, Revolution, Pocket and more!

Marketing/Promotions

• Pop Culture Icon, appearing in movies like Elf, Ready Player One, Toy Story, Toy Story 2, and shows like American Ninja Warrior
• Inducted into the National Toy Hall of Fame

2022 - Biggest Year Yet!

• US Sales up +23% YOY!
• #3 Property in the Mechanical Drawing Class (US NPD)!
• The Etch A Sketch Pocket was the #5 selling item in the entire US Arts & Crafts SUPer Category (US NPD)!
• The Etch A Sketch Pocket sold 1.1M pcs in the US!

Key 2023 Dates

• Etch A Sketch Day - July 12th
• BIG day for the brand with lots of PR and a full socia campaign with influencers running!
• Sustainable Packaging!